Dan Nelson

Prior to Stripe, I was a founding employee and Head of Product and Design at Tock and eventually a Senior Director at Squarespace after the acquisition. We built and grew Tock to power thousands of restaurants, wineries, and culinary businesses around the world, processed $2B in reservations, events, and takeout, and served over 100M guests before being acquired by Squarespace.

I also led design at Trunk Club where I scaled and supported the original design team, designed the original shopping experience for the web, app, and in-store experience, and led teams focused on onboarding conversion, order revenue, and retention, all of which helped position Trunk Club for an acquisition by Nordstrom.

I’ve worked with other startups and ad agencies designing many more award-winning products, and I’ve advised early-stage startups, mentored teams in tech accelerators, and taught front-end development.

My wife and I own The Ruby Tap, a pair of wine bars in Milwaukee.

I love building things. I love shaping ideas into meaningful and valuable products used by millions. And it’s the hardest problems and craziest ideas that I love most, no matter the industry.

Building a great product requires a great team. I’ve been growing, supporting, and leading talented product and design organizations for over 10 years.

I believe that speed and quality are not mutually exclusive. That small teams can do amazing work. That a strong and clear vision is the best inspiration. That empathy and storytelling is our most powerful skill. And that great product managers and designers should be the best of partners.